Amanda and I interview Ryanne Probst, Associate Publicist for Berkley Publishing, which is part of Penguin Random House. Ryanne is the creative mastermind behind Berkley Romance’s Instagram account, which is truly beautiful - and a feed both Amanda and I admire. We talk about why Instagram works for books, and what people in the book community and the romance community are looking for on Instagram. We discuss some technical details such as setting up shots and image composition, lighting, props and positioning, as well as how Instagram has helped promote Berkley authors, romance fiction, and boosted other aspects of branding on multiple levels. We talk about how some of her favorite pictures came about, and what apps she recommends for optimizing images - and we learn Amanda’s true feelings about hashtags. Get bonus content on Patreon
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