100% Kiwi Business is an inspiring guide for New Zealanders growing their business or starting a new one. Packed with intriguing and illuminating interviews, the book explains:

how Olympic medal winner and Sileni Estate CEO Nigel Avery, practised the psychology for success.
how tech startup founder Jenene Crossan pivoted Flossie and unlocked new business value.
how serial entrepreneur Steve Nathan, sold his New Zealand payroll business to MYOB and the negotiation tactics he banked on.
how Mitre 10 CEO Graeme Ricketts turned a family business into a Kiwi household name.

Learn what's working for Kiwi business owners, the questions to ask, and unlock your own success.

What Interviewing 100 Business Leaders Was Like

Personally interviewing 100 business people was always going to be a challenge. The first interview was released on 12th January 2016 and the 100th and final episode released on 18th June 2017, taking 523 days. It felt like doing a real-life MBA degree, so this book is all of those insights concentrated into an eight-hour read.

What I Learned Along The Way

To be a business hero and lead a tribe of people through the unknown, it takes courage, determination, and passion and those are the character attributes of the people that came through from the questions and answers on the podcast. While every moment of courage shared was different and the length of determination varied, the passion was unwavering.

How I Want You To Succeed Through This Book

This book will inspire you, it will encourage you, it will tempt you, it will teach you, it will help you and it will bring out the best version of your business self to navigate your own business journey.

Ryan L. Jennings