Midas Touch

brand is two words: the ‘Promise’ you telegraph, and the ‘Experience’ you deliver. A brand is founded on what the entrepreneur stands for

But I will set the record straight when it might cause damage to my brand or my reputation. People know I’m a fighter in that sense, and they will think twice before going after me, because I’ll go after them with everything I’ve got. When it comes to building your brand and protecting it, you’ve got to set boundaries.

As Robert said, a brand name without a great company behind it is nothing.

Building a brand is like building a skyscraper—the foundation comes first and, the bigger the building, the deeper the foundation needs to be.

Reputation is something you can’t buy

Keep quality controls on your sales pitches. Desperation never comes off well.

We do what we do because that’s what delivering the best means.

He often emphasized how important it is to love what you do. Success most likely won’t happen otherwise. He was also efficient and gave me his four-step formula for success:
1. Get in.
2. Get it done.
3. Get it done right.
4. And get out.

Yet a brand is more than a name. A true brand cannot be copied because a true brand is more than a product. It is a promise, a reflection of the entrepreneur’s body, mind, and spirit.

takes guts to be a brand. It takes guts to stand for what you believe in, even if it is not popular. You cannot be all things to all people if you want to be a brand.