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A Joosr Guide to… Shoe Dog by Phil Knight

marinichevavaalıntı yaptı3 ay önce
The world of business is as changeable as the sea. One minute you’re sailing smoothly through calm seas; the next minute, you hit a storm and find yourself struggling to control your boat as you are battered by violent and unpredictable waves.
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ensure the success of your product and company, helping you to avoid various pitfalls and potholes.
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However, sheer passion alone won’t stop a ship from sinking,
marinichevavaalıntı yaptı3 ay önce
try wherever possible to make sure your production doesn’t exceed this demand. By producing only what you will sell, you will avoid having too much or too little stock, which will drastically affect the sustainability of your company
marinichevavaalıntı yaptı3 ay önce
But it became clear that brand endorsements from major athletes were essential if he wanted global recognition, and so he began to sponsor well-known tennis players, track runners, and college football players.
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Nike got Michael Jordan to represent them, who was actually a loyal Adidas fan. They won Jordan over by offering him a lucrative deal that he simply couldn’t refuse.
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Many might think that having competition is counterproductive to establishing a successful company, but in actuality, healthy competition can provide you with the extra bit of motivation you need to drive your company to the top.
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not enough to sell something safe, something tried-and-tested and familiar; your product must be a cut above the rest. Without this innovation, your product will disappear into the void, never to be seen again.
marinichevavaalıntı yaptı3 ay önce
Like Knight, you must be willing to take chances on new and innovative designs, especially those that come from young and passionate creative individuals—this is how Nike Air was born: by listening to a young designer whose idea for putting air pockets in the soles of shoes had been rejected by every other shoe company.
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while Tiger were known for their good-quality products, they were far behind Adidas in terms of notoriety and sales. But Knight didn’t want his shoes to be good; he wanted them to be great.
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a cut above the rest
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You should never quit the race. The pursuit of balance and the success of your company are often difficult milestones to reach, but this is a race that’s well worth running.
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Knight had one clear goal throughout this journey, despite the many trials and tribulations he faced: to win.
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doesn’t mean you can’t take a risk or two along the way, but a little caution and preparation will certainly help your start-up reach a place of stability. With these key lessons taken onboard, you won’t be losing the race to financial success; you’ll most likely be winning it. Just as Knight says, “don’t stop running”—don’t stop even for a second; you might be surprised at what you can do!
Frida Lunaalıntı yaptı4 ay önce
thereby improving the media’s perception of your company.
Frida Lunaalıntı yaptı4 ay önce
In the early days of Blue Ribbon Sports, there were many difficult situations for Knight to navigate. His biggest challenge came when he was no longer able to import Tiger shoes after his relationship with the Japanese company was severed over a contract dispute. Fearing his company would go under, Knight made a bold decision: he would produce his own brand of shoe—and so, Nike was born.
Frida Lunaalıntı yaptı4 ay önce
To beat your competition, you must exploit your hatred of them, channeling it into productivity and drive. Being aware of your competitors and having a good understanding of their brand and products is key. When you know them well, you can find ways to go one better, keep ahead of them, and differentiate yourself from them, so that you attract more customers than they do.
Frida Lunaalıntı yaptı4 ay önce
The answer is to strike a balance between the “too crazy” and the “it’s just crazy enough to work.”
Victor Firsanovalıntı yaptı4 yıl önce
Harness your hatred toward another brand and turn it into creativity and drive, guaranteeing your company’s superiority in the marketplace.
Victor Firsanovalıntı yaptı4 yıl önce
To beat your competition, you must exploit your hatred of them, channeling it into productivity and drive.
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