There are many retail stores in the world -some successful, others not so successful. It’s no secret that the retail industry is a trillion dollar industry within the United States alone. Some companies have such a great product, that they are successful, but they could be providing more. Few retailers know The Secret to Retail –but those brands that do, and implement it are successful. Other brands clearly do not get it.

I wrote this book to empower the retail industry, which consists of those who are and those who aspire to be managers -at all levels, including directors, and even CEO’s looking for a new vision. I want to inspire each of you to be the leader that helps lead change within your brand. Whether you’re a Sales Associate with the goal of becoming a manager, or a Director of Stores who’s been stagnant for ten years –allow this book to develop you. I want to share what I have found to be the key to retail, and unfortunately for most companies it is still a secret. I am providing you a short eleven-chapter book that you can read, reference, review and then pass on to your team(s) and those whom you mentor. I hope to empower the retail industry with this book, to put in place the important keys to a rich and rewarding retail environment. In addition, I hope to show you HOW to use the Secret to Retail to your advantage, making your brand one that the rest of us love, one that leaves a love mark on all of us, and one that keeps us coming back again and again for a taste of that Secret to Retail.

We are all consumers, but not all of us are the leaders that make up the retail world. The leaders that make up the retail world are valuable, and can change the course of the retail industry. You can continue to not only provide a great service, but you can also increase your business sales, provide a strong fiscal future for your brand and yourself, and more importantly, change lives! If you are a leader in retail then this book is for you.

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