Biggest Takeaways You Don’t Want to Miss:
In the past few years, as Facebook has evolved, I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience. And it’s not just me! Many of my peers are having the same experience in discovering the incredible potential of Facebook groups. One superstar, in particular, is my friend Caitlin Bacher—who has grown her private FB group to more than 30,000 members in 3 years! Caitlin is with me today to answer the question I get asked all of the time with my students: How do I boost engagement in my Facebook groups when I’m starting from zero? Tune in to learn how to make Facebook groups one of your most effective social platforms! And Caitlin shares ALL, including the #1 mistake she sees entrepreneurs make with groups... [6:06] Yes, I know it sounds like things just got trickier with the Facebook algorithm and the announcement that Facebook is going to focus more on “meaningful social interactions.” But don’t panic! This is actually great news for those of you who are using (or want to use) Facebook groups for your business. There are so many options. From Facebook groups that are tied to your paid content, to free communities that are tied to your bigger messaging and brand. It all begins here.
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Check out these highlights:
Why Facebook groups and why someone would decide to do only Facebook groups? [4:14] The importance of getting really good at selling one thing first. [8:55] Everything you need to know about closed free groups. [17:57] Some of the best type of content you can create for your own communities. [28:00] What about Facebook groups created for paid courses? [34:01] Using an email series to boost engagement within your Facebook group. [37:08] How to use the group to help you solve for buyer’s remorse (for your paid content). [39:48]
