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Роберт Чалдини

Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. The book has sold over three million copies and has been translated into thirty languages. It has been listed on the New York Times Best Seller list; additionally, Fortune lists the book in their "75 Smartest Business Books".

One of Cialdini's other books, Yes! 50 Scientifically Proven Ways to Be Persuasive, was a New York Times Bestseller; and another of his books, The Small BIG: Small changes that spark a big influence, was a Times Book of the year. Cialdini's most-recent book is Pre-suasion, which was published in 2016.
yıl ömür: 24 Nisan 1945 şu an

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Anthony Kummerfeldtalıntı yaptı10 ay önce
“Well, if it is your feeling that a fine set of encyclopedias is not right for you at this time, perhaps you could help me by giving me the names of some others who might wish to take advantage of our company’s great offer. What would be the names of some of these people you know?”
zanyar baezalıntı yaptı2 yıl önce
manufacturers use just such an approach to reduce a problem caused by seasonal buying patterns. O
zanyar baezalıntı yaptı2 yıl önce
What could the toy companies possibly do to produce that unlikely behavior
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