Melinda Tankard Reist

States like Rajasthan, Delhi, Kerala and Maharashtra top the list of Internet porn users.

‘image-based culture’

These nurses administer rape kits on adolescents who are the victims of sexual assault, and one of their tasks is to check for the markers of puberty, with pubic hair being a key marker. However, I was informed that this is no longer effective, as girls are removing the hair as soon as it grows, something that the nurses had never seen before.

This is probably one of the clearest examples of how a porn-generated practice slips into the lives of real women, no doubt because a good percentage of the male partners have become accustomed to, and are aroused by, images of women in porn.

The norms and values that circulate in society and define adult–child sex as deviant and abusive are wholly absent in PCP, and in their place is a cornucopia of sites that deliver the message (to the viewer’s brain, via the penis), that sex with children is hot fun for all.

This constant stream of hypersexualised imagery and sexual expression that boys and girls are subjected to daily lowers their inhibitions, discourages empathy towards others, and reshapes their sexual aspirations and expression often in risky, violent or unhelpful ways.

When the intense sexualised marketing to children is put under the microscope, we see that the methods corporations use to reach children are the very same techniques employed by sexual predators to home in on unsuspecting kids, as they meticulously groom them for their own ends.

As noted media critic Professor Mark Crispin Miller puts it, “The official advertising worldview is that your parents are creeps, teachers are nerds and idiots, authority figures are laughable, nobody can really understand kids except the corporate sponsor”

When a girl or boy grows up in a toxic sexual atmosphere, their inhibitions are lowered to the point that accessing porn seems a natural progression. The sexualised climate our children are growing up in is a manufactured process, not an organic one. The sexualised landscape children are now forced to inhabit reshapes their attitudes to sex and their desires, and it starts long before they learn to read or write.

Whether intentional or not, the sexualised marketing to children is negatively impacting their lives, attuning them to pornographic themes and behaviour.