Tom Kelley

You may equate “creative” with “artistic.

This book is about

what we call “creative confidence.”

In 2005, David founded the d.school

formally known as the Hasso Plattner Institute of Design) to teach design thinking—a methodology for innovating routinely—to future entrepreneurs from Stanford’s graduate schools.

are insecure about their abilities in that setting.

everybody is the creative type. We know that if we can get individuals to stick with the methodology a while, they will end up doing amazing things

the real value of creativity doesn’t emerge until you are brave enough to act on those ideas. That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.