The four co-creators of The Try Guys, one of the Internet’s most popular and viral sensations, deliver their first book—an inspirational self-improvement guide that teaches you that the path to success is littered with humiliating detours, embarrassing offenses, and unexpected failures.

Best friends and social media stars Eugene, Keith, Ned, and Zach are admired for their curiosity, humor, bravado, and fearlessness. But that self-confidence came from their willingness to take big risks—being open to try something new or unusual, even if they failed spectacularly in the attempt. To be our best selves, we have to challenge ourselves. In dedicating ourselves to embracing fear, foolishness, and embarrassment, we can learn to recognize the ways in which we often hold ourselves back.

In The Hidden Power of F*cking Up, they swap some of their best stories and offer encouragement and hard advice to help you become a Try Guy too. Whether they’re experiencing what it’s like to be in labor with a pain simulation machine, marching on the streets of Los Angeles in heels, learning to dance ballet (with a professional dancer and some talented tots), replicating the ancient Olympics, or trying to bake bread without a recipe—their hilarious escapades are embolded by their “throw caution to the wind” attitudes, encouraging readers to become their best flawed and f***ked up selves.

Throughout, Eugene, Keith, Ned, and Zach open the doors to the past, showing their fans how four nerdy, timid, self-conscious boys grew up into four super-hot-mega-babes secure in their insecurities. They offer key advice on what to do when faced with impending failure—and how to push through to the other side—provide anecdotes about their experiences curating their sure-fail philosophy and introduce each of their new challenges to the reader for the first time (Ned’s impossible challenges as a first-time father and Keith’s goal of curbing his fried chicken habit by going vegan).

The Try Guys

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