Nishant Baxi

Copywriting is the use of words and ideas to promote a person, business, opinion or idea.

the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).

The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint

the ultimate goal of copywriting is to get your readers to perform your most desired outcome. E.g. making a purchase or signing up into your mailing list.

Therefore, it’s very important that you determine what your desired result is before you embark on your copywriting crusade. Clarity is power so it’s important to know what you are after so that when you write, things will go the direction you want it to go.

Keep it casual
You want to be seen as a friendly person who is also an authority figure in your field and not like a blatant salesman. The latter will cause people to dislike you can treat you as spam.

I strongly encourage you do a little split testing of your own as well. Eliminate things that don’t work and duplicate or multiply things that do — that is the surefire way to success!

Headline Essentials
Synopsis
The headline is the most important part of any copy. If your headlines fail to grab the attention of your readers, it doesn’t matter how good your offer is or how good the rest of your copy is. You only have 5 seconds to make an impact on your readers before they move on, so make it count.

Here’s an example of a good headline:

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

You should never use FULL caps for your headline. Only use it when necessary.

“IMAGINE WHAT THIS WOULD LOOK LIKE IF THIS WAS ON THE TOP OF YOUR WEBPAGE!!!”

It looks like someone screaming at you — Who would like that? Also, full caps looks spammy and nobody nor Google would like that.

Also, headlines has to use eye-catching words which can instantly excite the emotions. Have you ever seen magazines at a newsstand? The headlines usually sound catchy and uses words which excite curiosity and emotions with topics like sex, money and drama.