Greetings to all individuals with diverse belief systems, from atheists to vegans and beyond, seekers of truth,
and those committed to ethical and conscious living; to every person who values the sanctity of life,
pursues clarity amid varying beliefs, and recognizes the importance of dialogue in fostering unity amid diversity.
We extend our heartfelt welcome to you—whether you align with established traditions or forge your own unique path, whether you approach the world with faith, skepticism, or curiosity—because it is through the confluence of our varied experiences and viewpoints that we can collectively awaken to deeper truths and nurture a more compassionate and just society for all.

In a society where the Bandwagon Effect, Cognitive Dissonance, and Legal Crimes; speciesism, animal cruelty, discrimination, environmental destruction, misuse of public funds, human rights violations, corporate exploitation, economic inequality, and political corruption, have become the norm, NOAH offers a red pill for all individuals—going beyond the feeble boundaries of countries, groups, and religions—inviting a collective awakening to truth and a fertile life.

We invite you to read this with an open heart and mind.
The facts and insights shared here are grounded in scientific research and ethical considerations, presenting a comprehensive look at the impacts of our everyday choices on life, all presented with zero sugar-coating, which is often found to be seen in media, advertisements, or political discourse.

This booklet is designed to incite a profound sense of curiosity, ethical responsibility, and awareness regarding your own existence and the welfare of other sentient beings. Its purpose is to rouse you from a state of complacency and liberate you from the pervasive influence of the Bandwagon Effect. It will inevitably provoke you to question yourself and the world around you, as it has powerfully done for those who have previously engaged with its content.

Overall, it is all about The Truth and The Way, aiming to appeal to individuals searching for authenticity, reality, meaning, and purpose in a world filled with manipulation and misinformation.

So, are you ready to consume The Red Pill?

Treya Noah