Eric Yaverbaum co-founded Jericho Communications in 1985, the 11th ranked PR firm in the country to work for and served as its president for 21 years before being its successful merger in 2006. He also is a frequent talk show guest on national and regional television and radio programs. Yaverbaum is a best selling author, whose fifth book, “Everything Leadership” (Adams) comes out in May of 2008.His current consultancy, Ericho Communications (www.erichopr.com) partnered with long time business partner DIGO Brand Advertising to create a “brand” for tap water called “Tappening,” which Good Morning America proclaimed one of the hottest products for 2008. Their success, both as an informational resource and astounding sales, have been well chronicled in the press in everything from the New York Times to People Magazine to Fox Television.
