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Martin Lindstrom

Buyology – Truth and Lies About Why We Buy

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  • Adrickalıntı yaptı5 yıl önce
    Mirror neurons are also responsible for why we often unwittingly imitate other people’s behavior. This
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    When other people whisper, we tend to lower our own voices. When

    we
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    LL HAVE WHAT SHE’S HAVING

    Mirror Neurons at Work
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    And products that play an integral part in the narrative of a program—like Coke and, to a lesser extent,

    Cingular Wireless—are not only more memorable, they even appear to have a double-barreled effect. In

    other words, they not only increase our memory of the product, but they actually weaken our ability to

    remember the other brands.
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    Through subtle and brilliant integration, Coke, on the other hand, has painstakingly affiliated itself with

    the dreams, aspirations, and starry-eyed fantasies of potential idols. Want to be high-flying and adored?

    Coke can help. Want to have the world swooning at your feet? Drink a Coke
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    the results revealed that we have no memory of brands that don’t play an integral part in the

    storyline of a program
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    But the possibility of getting that $15 gift certificate now! caused an unusual

    flurry of stimulation in the limbic areas of most students’ brains—a whole grouping of brain structures

    that’s primarily responsible for our emotional life, as well as for the formation of memory
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    roughly 21,000 new

    brands are introduced worldwide per year, yet history tells us that all but a few of them have vanished

    from the shelf a year later
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    eight out of every ten products launched in the United States are destined to fail
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    barely perceptible factors can slant focus group responses. Maybe one woman felt that as a

    mother of four kids and three dogs and seventeen geckos, she should care more about germs, but didn’t

    want to admit to the other women in the room that her house was already messy beyond the pale. Or
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