ABSOLUT BOOK.: THE ABSOLUT VODKA ADVERTISING STORY

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ABSOLUT BOOK is the illustrated history of the most-awarded magazine campaign of all time. It is the story of the advertising campaign's origins, development and amazing success. The ads use the simple twp=word recipe to characterize the product (ABSOLUT PERFECTION), art (ABSOLUT WARHOL), cities, (ABSOLUT MANHATTAN). The book is written by one of hte brand's chief architects at the advertising agency.

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Annaalıntı yaptı6 yıl önce
Richard Lewis entered advertising in 1978 and is still looking for the exit. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA Chiat/Day, overseeing the brand’s never-changing/always-changing campaign.
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katiadolzhenkoalıntı yaptı7 yıl önce
TBWA recommended using the American experience as a recipe for Europe. For advertising, that meant running the early Absolut product ads for a couple of years to establish awareness of the brand and its values. Only after consumers became acquainted with the real Absolut bottle would we take it away.
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katiadolzhenkoalıntı yaptı7 yıl önce
Meanwhile, back in Europe, Absolut was basically just getting started; outside of Sweden, the brand’s sales were tiny, though select.
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