Blake Harris

Console Wars

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In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
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    Henriette Birch Christensenbir izlenim paylaşıldı3 yıl önce
    👍Okumaya değer
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    Hvis du er vokset op med Nintendo eller SEGA, så bliver du nødt til at læse denne bog. Giver en fantastisk indsigt i hele forløbet omkring starten og slutningen på SEGA.


    Jair Ibarraalıntı yaptı3 yıl önce
    Kalinske was referring to Tengen, a videogame publisher and developer created by Atari Games. Tengen owned the rights to most of Atari’s popular games from the early 1980s and wanted to license some of the company’s more popular titles for the NES. Hideyuki Nakajima, Tengen’s manager, approached Nintendo to work out the details, but he quickly found out that there was nothing to be worked out; Nintendo had a standard licensing agreement that dictated the same terms for all of its licensees. If Tengen wanted their games on the NES,
    Franjo Opačakalıntı yaptı4 yıl önce
    She tried to resist his charm, but that didn’t last long, because it was obvious that he understood her and she very much understood him. It wasn’t quite love at first sight, but what they had was much better than that: a romance built to last through the many splendors and tragedies of life,

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