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100 Great PR Ideas. From leading companies around the world
237 yazdırılmış sayfalar
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- b7108948155alıntı yaptıgeçen yıl
KNOWING YOUR OPPONENT is one thing—defining them in the minds of your publics is another. Most PR exercises are about defining the organization in the minds of its publics, but this is only half the story, especially when one is confronted with a persistent opponent who cannot be placated.
The problem is made worse by the fact that people often identify with the underdog, which means that direct attacks on opponents are very likely to backfire. - Menna Abu Zahraalıntı yaptı3 yıl önce
The idea took off, and she now posts a new “episode” every Sunday. Eager YouTube viewers “tune in” each week to watch her paint, and she now has a worldwide following. - Menna Abu Zahraalıntı yaptı3 yıl önceAn artist named Valentina from California decided to expand interest in her work beyond galleries. She wanted the opportunity to explain her thinking, and show people the process of making the artworks, so she had herself filmed actually painting a new work, and giving a running commentary.
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