Content Rules

They must have more than a thousand blog posts, hundreds of videos, and dozens of articles between them. Now, in one place, you have access to their greatest hits.

—David Meerman Scott

Author of The New Rules of Marketing & PR and Real-Time Marketing & PR

And I knew just the people to do it. Ann and C.C. are storytellers, journalists, and marketers. In my opinion, that’s the perfect combination of skills and expertise to identify and deliver rules that we can all use to create killer blogs, podcasts, videos, e-books, webinars, and more.

When I created the New Rules Social Media book series with John Wiley & Sons, I said that it was essential to have a book about how to create killer content.