Summary : To Sell Is Human – Daniel Pink

Computer programmers get out in the field and find out what customers want rather than sitting in the office coding.

we’re all in selling now – so the smart thing to do is to figure out how to get better at moving others to your way of thinking. It really is the most valuable skill-set of the future.

We may be entering something closer to a “white coat/white chalk” economy, where Ed-Med is the dominant sector and where moving others is at the core of how we earn a living.”

“non-sales selling” – selling that doesn’t involve anyone making a purchase – now occupies a large chunk of the average work day for almost every worker.

Instead of being about deception and hustle, today’s sales success is based on honesty, fairness and transparency. The era of “caveat emptor” (buyer beware) has been superseded by an era of caveat vendor (seller beware).

Since novelist Upton Sinclair coined the term around 1910, and sociologist C. Wright Mills made it widespread

Ed-Med – As baby boomers age, the fastest-growing sector in the economy is Ed-Med – education and health services. Over the past decade, Ed-Med has generated more new jobs in the United States and worldwide than all other sectors combined