This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.
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Alıntılar
carlemiljensenalıntı yaptı5 yıl önce
COMBINING OLD ELEMENTS With regard to the general principles which underlie the productions of ideas, it seems to me that there are two which are important.
Tarlan Asadlialıntı yaptı5 yıl önce
Do not make the mistake of holding your idea close to your chest at this stage. Submit it to the criticism of the judicious.
Irinaalıntı yaptı6 yıl önce
But after a while you will reach the hopeless stage