The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you
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İzlenimler
- Andrei Zgîrvacibir izlenim paylaşıldı7 yıl önce
💡Çok Şey ÖğrendimA short book that gives you a very good idea about lean startup methodology and a very good guide how to do customer interviews.
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👍Okumaya değer💡Çok Şey Öğrendim🎯Değer - Aliona Voznabir izlenim paylaşıldı8 yıl önce
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Alıntılar
- Yulya Kudinaalıntı yaptı20 saat önce
The Mom Test:
Talk about their life instead of your idea
Ask about specifics in the past instead of generics or opinions about the future
Talk less and listen more - Yulya Kudinaalıntı yaptı20 saat önceResults of a good meeting:
Facts — concrete, specific facts about what they do and why they do it (as opposed to the bad data of compliments, fluff, and opinions)
Commitment — They are showing they’re serious by giving up something they value such as meaningful amounts of time, reputational risk, or money.
Advancement — They are moving to the next step of your real-world funnel and getting closer to a sale. - Yulya Kudinaalıntı yaptı20 saat önceAsking for and framing the meeting:
Vision — half-sentence version of how you’re making the world better
Framing — where you’re at and what you’re looking for
Weakness — show how you can be helped
Pedestal — show that they, in particular, can provide that help
Ask — ask for help
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