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What can individual behavior tell us about potential purchase choices? Can the arrangement of a teenage girl's shoes reveal a huge trend? Or can the storage of a vacuum cleaner reveal the emotional state of a consumer group?
Small Data is an exhilarating overview into how tiny clues in behavior can reveal huge trends. If you're interested in better understanding people, or in learning how your brand can connect with consumers, cut through advertising noise, and stay ahead of the curve, then this is essential reading.
You will learn:
· How small data can reveal major trends in human behavior
· The hidden motivations that drive people's purchase choices
· How brands can create powerful, lasting connections with consumers.