This is an excellent book for understanding and restoring an online persona. It offers practical strategies to help individuals and businesses manage and repair their online reputations. The book starts with reputation and how it's built, maintained, and lost, particularly in the digital space. It covers social media, forums, and other platforms where reputation issues often arise. Practical tools and case studies show readers how to assess damage to their online persona, rebuild credibility, and communicate with stakeholders effectively. The author recommends developing a personal “brand voice” and setting clear online boundaries to prevent future issues. This book is a solid foundation for anyone looking to repair or improve their digital reputation and develop an authentic, positive presence online.
