Decoding China's Car Industry

This book is an authentic multidimensional history of the car industry in China. 40 years, attempts were made to change the status quo, such as breaking the 220% tariff barrier and setting limits when opening up to international car companies. It was not until the beginning of the 21st century that ordinary people in China started to own cars. This led to rapid growth of the Chinese car industry since the 21st century. However, the industry is facing its biggest challenge due to conflict between China's economic and social values. The author, as a media person chronicling cars in China, has witnessed, experienced, and even participated in the development process of the industry. Weaving in juicy tales, interesting details, and rare pictures, the readers are taken on an exhilarating ride through the story of cars in China.Contents: Preface. It Seems a Lifetime AgoAbout the AuthorAbout the TranslatorsCrossing the River by Feeling the StonesThe Car Industry Gets Its Birth PermitThe Family Car Makes Its AppearanceMutual Profit Is the Important ThingNew Sedans Eagerly Knock at the DoorWTO Entry Creates a Market BoomIndigenous Brands Become National PolicyMarketing Automobiles: From Elementary School to MBANo Warmth for Mergers and Restructuring Opportunities for China in the CrisisNew Energy: Don't Hang on a Single TreeWhen Will the Dream of Being an Automotive Power Come True?Readership: General readers interested in the development of China's car industry.Car;China;Chinese;History;Development;Automotive;CNAIC;Joint Ventures;Deng Xiaoping;Volkswagen;Rao Bin;Sedan;Chrysler;Dongfeng;Peugeot;CitroĆ«n;Shanghai Volkswagen;Subaru;FCC;Passat;Audi;Honda;SAIC;GM;Chery;Mercedes-Benz;Boeing;Red Flag;Yang Rong;Family Car;China Market;LĆ¼ Fuyuan;Winfried Vahland;Geely;Roewe;Dongfeng Nissan;Toyota;Nanjing Auto;Chang'an;Ssangyong;Fiat;Rick Wagoner;New Energy;Electromobile;Electric Vehicle;Hydrogen Energy'Decoding China's Car Industry: 40 Years is a vivid and authentic book. Li is a media person and a car person. He is willing to dedicate decades to following, observing, and studying cars as well as recording the development of China's car industry in a professional manner. There is hardly a second person who could have done that in China. This book is a big contribution to China's car industry development and a project with historical value.' — Qingtai ChenDeputy Director at China's Economic Development Research Center of the State Council 'I have been working in China for 25 years and know Li well personally. His deep understanding of the industry and his honest and candid personality always impresses me. Only someone had been living the history and participated in the development of the car industry in China can write a book like this. As Heine said, books are the most beautiful human creation in this world. Thus, I truly hope that this book can shed light on the overseas readers of the amazing history of China's car industry.' — Dr Jochem HeizmannBoard member of Volkswagen, CEO of Volkswagen China
'China's car industry has become an important component of the global car industry. As a valuable contribution to China's car history, this book truthfully records and objectively analyses the critical moments of the car industry in China, from the beginning stage to the well-developed stage. The English version is an important reference for international readers to understand the growth path of China's car industry.' — Yuwu FuHonorary Chairman of China Car Institute
Key Features:
Li has been growing with the Chinese car industry since 1980s, and writing articles on this industry gives him historical insights of the industryThis book includes great details about decision makings that later becomes the turning point of the industryLi is reputable and respected as a media person for his advanced ideas and appeals in car industry which positively pushing forward its development