A Joosr Guide to Switch by Chip and Dan Heath

It’s great to have positive habits, but in order to set them in motion we have to make a great effort

Action triggers are a great way to help your rational side simply follow the steps. It outlines a clear plan of action that doesn’t take analysis or serious decision making to follow. But don’t forget your Elephant. This emotional side of you has the power to overrule all the best intentions of your Rider, and very likely will if you can’t motivate it.

People are more motivated when they have a head start and feel partly finished with a task right from the beginning.

Habit is an important tool for change, and it can be both helpful and harmful to a cause. Environment and culture are the biggest influences on people as a whole, and they can affect the habits people develop. In an effort to fit into the culture around us, we develop many more habits than we realize. And habits are hard to change once they are in place.

The first card had eight spots to fill, whilst the other card had ten spots, but the first two came pre-stamped.
Both cards technically had the same terms and value, but in the first case the customer started from scratch, whereas the second card gave the holder a perceived 20 percent head start. The proof was in the result. A few months down the road, the number of customers who earned the free wash with the pre-stamped cards was almost double that of the empty cards.