The Cold Start Problem

networked product should be launched in its simplest possible form—not fully featured—so that it has a dead simple value proposition. The target should be on building a tiny, atomic network—the smallest that could possibly make sense—and focus on building density, ignoring the objection of “market size.” And finally, the attitude in execut

Needless to say, acquiring the hard side of the network and keeping them happy is paramount to standing up an atomic network. To understand the motivations of these users, let’s describe one of the largest networked products ever built—Wikipedia.

Most products these days are low technical risk—meaning they won’t fail because the teams can’t execute on the engineering side to build the products—but they are generally also low defensibility.