Summary : The New Rules Of Marketing & Pr – David Meerman Scott

What are your organization’s goals?
Are you trying to generate traffic to your Web site, mentions in the press or profitable revenue growth? For different goals, you’ll try different approaches. Start by clarifying exactly what you want to achieve so you can orient everything towards one consistent objective.

If you find out how to add social media tags to your news releases, then search engines like Technorati, DIGG and del.icio.us will help your release be found.

People love the feeling they are getting the inside oil without anyone censoring what is written.