The Marketing Interview Handbook

integrity’, ‘accountability’, ‘teamwork’, ‘consumer first’ etc

reap the rewards

passionate and engaged reaction

genuine energy and passion

1) SHOW YOU ARE HUNGRY TO LEARN.

So many people worry about interviews. They have the opportunity to unlock the door to their next marketing role, but they are crippled by nervousness, sweaty palms, stumbled words and blank minds. It doesn’t have to be like that. This handbook gives you the key to unlock that door. Simply put, the interviewers have a set of criteria that you have to score highly against to succeed. These criteria focus in on HOW you answer the questions much more than the content of your answers. If you take one thing away from this book, let this be it - in an interview, The HOW is so much more important than the WHAT. The majority of your competitive peers will get this wrong! This handbook tells you what the criteria are in laymen’s terms and how to score most highly against the criteria, by applying an easy to use, well laid out, systematic approach. (Interviews are not rocket science, but they are scientific as you have to put in the right inputs to achieve the right outputs.) So many people go to assessment days and interviews blind without knowing the right inputs, and therefore fail, as they don’t tick the boxes or score well against the criteria set by the interviewer. It’s rather like a school exam. All companies are different, but ultimately the marketing criteria is exactly the same for 95% of large and small brands and corporations. The approach in this handbook can be applied to all marketing interviews and assessment days from Graduate to Marketing Manager

CARL your answers, show you are hungry to learn, be genuinely impressed, smile and ask big strategic questions that show your knowledge and your engagement.

Listening to the answer is as important as asking the questions.

For the first time in the interview, the What is equal to the How.

The What and the How of your questions however are ultimately linked.