The Art Of Music Production

What makes people go out and buy a record is the emotional impact it has on them. Music can make you happy, sad, angry, peaceful or reflective. It can become a soundtrack for a particular period in your life. It can stimulate or relax you. Whatever it does, it must do something.

Listen, it so happens I’ve just started working for this new label — I’d like to sign you to the label and produce your new record. It all fell into place very easily.”

Find a band or artist that you really believe in. Convince a record company that the artist is hot. Establish your own credibility as a producer — make great sounding demos, be hip, inexpensive and come across as if you understand the new scene