• Targeting events in the San Francisco Bay Area at Omnivore Books on Food, Kepler’s, Book Passage, Williams-Sonoma, Sur La Table, Draeger’s, and local French bistros
• Targeting reviews by newspapers and magazines including the SF Chronicle, San Jose Mercury News, Serious Eats, and InsideScoop SF
• Targeting reviews by food sites/blogs including DavidLebovitz.com (Living Sweet Life in Paris), Epicurious, ChowHound, and theKitchen
• Targeting local radio interviews: NPR (Food for Thought, The Salt), KQED-SF, KXJZ-Sacramento Insight with Beth Ruyak, KPFA-Berkeley
• Promotion via social media and online reader communities, including EatYourBooks.com
• Promotion via private venue events: Allianz Française-SF, book clubs, various local private organizations/clubs
