10 Simple Secrets of the World's Greatest Business Communicators

Studies have shown that listeners retain up to 90 percent of what they hear in a twenty-minute block of time

keep the Window of Impact in mind—vary the presentation materials every twenty minutes.

People have short attention spans

Use What You’ve Got, New York real estate mogul Barbara Corcoran

People want to see you get it intellectually and feel it emotionally,” said Fiorina.

Use What You’ve Got

What action do I want them to take?

What do they need to know?
Why should they care?
What action do I want them to

The 21 Irrefutable Laws of Leadership.

They want to know that they are making a big difference in the world