a company that provides financial education specifically for millennials.
cindy michellaalıntı yaptı2 yıl önce
MassMutual and IDEO
cindy michellaalıntı yaptı2 yıl önce
usually lead to a new product development, a new customer experience, or a new brand campaign that often makes customers delightfully surprised
cindy michellaalıntı yaptı2 yıl önce
the team members need to gather and synthesize their findings with a series of brainstorming sessions.
cindy michellaalıntı yaptı2 yıl önce
involves multi-disciplinary team members such as psychologists, anthropologist, product designers, engineers, and marketers.
cindy michellaalıntı yaptı2 yıl önce
emphatic research is the method closest to traditional ethnography.
cindy michellaalıntı yaptı2 yıl önce
requires in-person observation, dialogue, brainstorming, and collaboration among researchers and the community members to synthesize the most relevant insights.
cindy michellaalıntı yaptı2 yıl önce
that involves the human perspective and empathy in the research process
cindy michellaalıntı yaptı2 yıl önce
is a method—popularized by design companies such as IDEO and frog
cindy michellaalıntı yaptı2 yıl önce
it is critical for the netnographers to disclose their purpose in doing the research and ask for permission from the community members