Content Creation

Ensure that your content reflects the consistency and continuity of your brand. Review your editorial stands periodically to ascertain that the tone and voice of your brand are consistent with the blog persona in general. Are you positioning yourself as a fun, youthful, fresh blog for a younger audience? Are you positioning yourself as an authoritative and serious source of information in your industry?

Think about how you would educate them about the unique aspects or qualities of your business; the unique benefits and advantages of your products or services; what problems you help people solve; how you help improve or add value to other people’s lives, why people need your products or services, etc

Schedule 2-4 hours every week to focus on your content creation processes

If you are not sure between different set of headlines, run A/B test to gauge how each headline is performing individually. You will know what types of headlines or content ad copy resonates best with your audience.

Use Your Best Headlines for Pay Per Click Ads

Do not be overtly promotional when it comes to content marketing. Remember the purpose is to take your reader/potential buyer through a buying cycle

Write down a typical response to a frequently asked question exactly as you would normally speak. Save your answer somewhere where you can easily find it and don’t do anything else for now.

Think about whatever it is that you do in your business or line of work or whatever it is that you have an interest or passion for. Most people have no difficulty talking about what they do or what they are interested in or passionate about. In fact, some people can easily talk for hours on end about the things they know about to anyone willing to listen.

You don’t need to be a writer to publish content online about your business or about something you have a passion or interest in.

Regardless of whether you plan to write your own content or have it outsourced, you will still need to invest time into planning, systems, and processes to control not just the quality of the work but how the content is produced, created, and delivered to your expectations and specifications, especially if you want to publish quality information online